BookTok has 64.2 billion views and counting on TikTok. It transformed the publishing world. Can podcasts follow a similar route? Studying the most viral podcast clips on TikTok, and using a BookTok-inspired influencer marketing strategy, a lot can be learnt by podcasts looking to grow their audiences.

Jungle Creations has agreed to sell a majority stake in the social media publishing business to private equity firm, Livingbridge, for £30 million.

The last year has not only been one of endless lockdowns and Zoom meetings; it has also been a year of social movements and political justice. And there is one way the world has been educating and spreading good messages - Instagram. We’ve compiled a list of some of the top Instagram accounts that not only keep you updated with the world's events, but also educate you on specific topics. 

Social commerce allows us to buy natively through social media platforms like TikTok and Instagram. Once fragmented, the journey from perusal to purchase is now radically shortened. While customers benefit from the elimination of obstacles such as web sign-in or app downloads, brands overcome issues such as abandoned carts.

From TikTok to LADBible, women have been powering your favourite social media content in the UK for years. We’ve thrown some limelight on five of the most influential women in social media that you might never have even heard of.

Having side-stepped a Microsoft buyout valuing it at $10bn, Discord has been in the spotlight recently. The social platform has built a loyal community of 140 million monthly active users, all without making money from their data through ads.

Channel 4 has long garnered the following of younger audiences that other broadcasters could only dream of. Still, Channel 4 is reaching out for more by expanding its in-house content creation unit, 4Studio, and building ties with rising platform giants such as TikTok.

Every day there seems to be a new start-up that provides content creators with tools to manage and grow their business. Of these, Stir and Koji have recently taken the spotlight as useful tools for those looking to expand their content creation.

The Creator Union is the UK's first collective body to represent content creators and influencers who earn money from the likes of YouTube, TikTok and Instagram. With the influencer marketing industry estimated to be worth $5.5bn (£4.3bn), here’s why the union exists to help creators navigate this booming sector.

Clubhouse, the audio-chat social networking app, now has 6 million users (up from just 150,000 in September of last year), 4 million of which it managed to gain in just over a month. Subsequently, its valuation has skyrocketed from about $100 million in May of 2020 to $1 billion where it now sits as a ‘unicorn’ start-up. So what’s all the fuss about?

Since its founding nearly 11 years ago, Brave Bison has had a new CEO for roughly every 18 months of the company’s existence. After so many leadership changes, has the social video group finally turned a corner?

After six and a half years at the helm of Jungle Creations, its founder and CEO, Jamie Bolding, has announced he’s stepping down following a record-setting year for the digital media company.

TikTok and the culture and community it has created provides a chance for young people to go viral and be celebrated for their lighter side in a time when an actual-viral pandemic attempts to steal the limelight from the entire world.

With over 3.5 billion YouTube views and an E4 deal, The Wall Group is running riot across social media with its blend of entertainment and comedy content, but who are they… or rather, what is it?

Founded in 2014 by university dropouts Steve Bartlett and Dom McGregor, Social Chain has grown exponentially and is now one of Europe’s largest and most influential marketing agencies. With revenues of around £200 million and M&A activity, the success speaks for itself.

OnlyFans, the subscription social media site, launched in 2016 and is perhaps best known for its adult entertainment content. But now it has creators producing content across gaming, fashion, sports, and cooking - and it’s rapidly grown to 65 million users worldwide. So, who’s the British entrepreneur behind this skyrocketing business?

IMJUSTBAIT started out as an Instagram meme page that has skyrocketed to success within the past six years. Now with 4.6 million followers on Instagram alone, it’s one of the most popular accounts for young people in the UK. But don’t be fooled into thinking that’s all there is to this company. 

Through the UK government’s £2 billion Kickstart Scheme, LADbible plans to introduce thirty new 6-month placement roles in 2021, ranging from marketing to creative positions in both their Manchester and London offices for young people aged 16-24.

As LADbible themselves say, “with great social power comes great social responsibility.”

‘Copycat culture’ - the lack of innovation - seems to be the latest social media trend. Until companies such as Facebook decide otherwise, it seems like it’s here to stay. 

Since 2012, the Chines company, ByteDance, has rapidly grown to be worth $78 billion thanks to a range of successful apps, the most famous of which is TikTok.